Red Bull League of Its Own
Legendary clash at the Accor Arena.
A unique event
L'Accor Arena has been transformed into a veritable temple of e-sport to host the Red Bull League of Its Own, a spectacular competition dedicated to League of Legends or more commonly known as 'LOL', the flagship game on the e-sport scene.
Produced byMilestone agencyThis one-day event brought together the world's gaming superstars, including Korea's legendary T1s, against European favourites. With its surprises and reinvented rules, this edition lived up to all its promises: intensity, innovation and total immersion for the fans in attendance. Our teams were responsible for printing and installing almost all the sets and signage for the event.
Expectations
Commissioned byMilestone agencyOur challenge was to recreate the iconic world of League of Legends at the heart of the Accor Arena in a record time of just two days. Our teams transformed strategic areas of the venue to offer participants a totally immersive experience, taking charge of all the event signage.
_ Exterior façade in the event colours to attract attention from the moment you arrive.
VIP and general public entrances: tailor-made event signage to guide and immerse every visitor.
VIP lounges: transforming areas into premium zones for teams and guests.
_ The Official Shops have been completely redesigned to offer a unique merchandising experience.
Play area: visual and sensory immersion at the heart of the competition.
