MI8: The Final Reckoning
To mark the 78th edition of the Cannes Festival and in partnership with public relations agency FroggyBee, our Print and Digital experts worked with Paramount and Tom Cruise by creating a spectacular installation in the gardens of the Carlton to promote the film MISSION : IMPOSSIBLE : THE FINAL RECKONING.
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Mission accomplished in Cannes
Froggy Bee has given us a new challenge:
"Your mission, should you decide to accept it, is to create an event podium topped by an XXL LED screen made up of 140 LED panels providing ultra-high-definition 4K video playback, 3D staging on 9 separate levels, and complete dressing of the entire structure, all assembled in less than 7 days!
Mission accepted. And brilliantly executed.
Expectations
To enhance the trailer, our digital signage experts designed and set up a creative dynamic display using perfectly synchronised unstructured screens.
As this event installation was being set up in a very busy location, the gardens of the prestigious and iconic Carlton Hotel, we designed bespoke metal parts to ensure the stability of the entire structure, with regulatory safety validation.
We covered the entire structure with matt black dibond panels, recycled black backing fabric and lino, printed and cut in our workshops, and our POS department created a polystyrene lettering featuring the title of the blockbuster and the star's name, placed in front of the stage.
A meticulous 360° operation, combining creation, engineering, image and emotion.
We have also ensured that the wood panels, OSB and dibond will be recycled at the end of the festival by our committed partner. GreenBeeThis year, it's the Entraides Cannes association and La Tricyclette, a sustainable design agency specialising in recycling, that will benefit from the materials. This year, it's the Entraides Cannes association and La Tricyclette, a sustainable design agency specialising in recycling, that will benefit from the materials.