Nice Côte d'Azur Metropolitan Area
Covering for the Nice Côte d'Azur tramway
The tramway, a showcase for the region
Every year, Exhibit Group dresses 200 trams in Nice, a mobile promotional medium used by over 100,000 passengers a day!
This contract was awarded to us by the Nice Côte d'Azur Metropolitan Area to promote the attractiveness of the region, publicise the city's events and give visibility to the spaces marketed by its advertising agency. Between the historic No. 1 line and the more recent No. 2 West-East line, which provides efficient connections, including direct access to the airport, the advertisements benefit from excellent visibility.
This year, we were asked to promote the Nice Côte d'Azur ski resorts such as Roubion and Auron.
Our teams also dressed the tram in honour of El Diablo. The first French world champion in the history of MotoGP, Fabio Quartararo is a native of Nice. The city has honoured him on walls, billboards and even... trams.
This popular means of transport for Nice residents and tourists is also an excellent way of publicising events in the city, such as the famous Nice Carnival.
Expectations
The group dresses the windows of Nice's trams all year round. To carry out our mission, our teams precisely print, cut and apply sun-resistant micro-perforated adhesives that are perfectly suited to the windows of these trams. Our expertise and our range of machines mean we can produce brilliant colours to promote local events on materials that leave no trace after removal.
Our installation teams work at night to meet our customers' requirements.