Dolce Printemps
A breath of fresh air is blowing through Printemps Haussmann!
Photographs : Romain Ricard
The department stores' is decked out in a mouth-watering decor!
À l'occasion de l’arrivée des beaux jours, nos équipes du pôle Design d’Espace ont eu le plaisir d’accompagner le Printemps Haussmann and its network of shops in staging the DOLCE PRINTEMPS operation.
A colourful project, inspired by la dolce vita, designed to infuse a fresh, cheerful summer atmosphere throughout the key areas of the Paris department stores'.
Expectations
L'objectif était de théâtraliser les espaces clés du grand magasin parisien : vitrines, intérieur, Espace Jouet, Bar Perché to give visitors a joyful, vitamin-packed experience.
For this tailor-made, committed project, which took several months to complete, our creative teams mobilised all their expertise around responsible materials and innovative technical solutions:
- Sourcing of eco-responsible materials, carefully selected for their reduced impact on the environment
- Blinds and bayadère made from 300 m² of sublimation-printed PVC-free fabric, guaranteeing cleaner production
- Creation of made-to-measure 3D decors (giant lemons, shutters, etc.) using recycled honeycomb cardboard and aluminium.
- LED flex neon and suspended structures for a spectacular stage show
- Comprehensive expertise: sewing, printing, structural design and 3D modelling
En une seule nuit, nos équipes ont transformé les différents espaces pour prolonger la magie jusque dans les moindres recoins… tandis que d'autres décors ont été livrés et installés dans 10 autres magasins du réseau Printemps.
