Dolce Printemps
A breath of fresh air is blowing through Printemps Haussmann!
Photographs : Romain Ricard
The department stores' is decked out in a mouth-watering decor!
To celebrate the arrival of warmer weather, our Space Design department teams had the pleasure of accompanying the Printemps Haussmann and its network of shops in staging the DOLCE PRINTEMPS operation.
A colourful project, inspired by la dolce vita, designed to infuse a fresh, cheerful summer atmosphere throughout the key areas of the Paris department stores'.
Expectations
The objective was to dramatise the key spaces of the Parisian department store: shop windows, interior, Toy Department, Bar Perché to give visitors a joyful, vitamin-packed experience.
For this tailor-made, committed project, which took several months to complete, our creative teams mobilised all their expertise around responsible materials and innovative technical solutions:
- Sourcing of eco-responsible materials, carefully selected for their reduced impact on the environment
- Blinds and bayadère made from 300 m² of sublimation-printed PVC-free fabric, guaranteeing cleaner production
- Creation of made-to-measure 3D decors (giant lemons, shutters, etc.) using recycled honeycomb cardboard and aluminium.
- LED flex neon and suspended structures for a spectacular stage show
- Comprehensive expertise: sewing, printing, structural design and 3D modelling
In a single night, our teams transformed the various spaces to extend the magic into every nook and cranny… while other decorations were delivered and installed in 10 other Printemps stores.
