Longchamp x Toiletpaper
Imagine an alliance where the timeless elegance of Longchamp merges with the wild eccentricity of ToiletPaper ! 30 years after its creation, the iconic "Le Pliage" bag by Longchamp reinvents itself!
Crazy eccentricity
This year, Longchamp is opting for boldness by calling upon Maurizio Cattelan and Pierpaolo Ferrari, the two founders of the famous Italian magazine with a provocative spirit.
An unusual collection that breaks with codes and invites you to join ToiletPaper, whose artistic vision questions our contemporary obsession with images by exploring our most unspeakable desires and impulses...
For Longchamp, we dressed 6 Parisian shops in the vibrant colours of this bold new collaboration.
Expectations
For this new capsule collaboration, The iconic «Le Pliage» handbag is given a twist with five original illustrations. The creative duo revisits national emblems (the baguette, the French bulldog) and key Longchamp motifs (the galloping horse, the leather pipe) with an unusual and provocative eye. Each bag becomes a work of art in its own right, sparking curiosity and inviting reflection. ToiletPaper even dares to pay homage to Magritte, the king of Surrealism, with his famous clouds!
To showcase this arty collection, we completely dressed the interiors of 6 Longchamp boutiques in the fashion capital.
The floors, walls, furniture, shop windows, etc. were covered with visuals produced entirely in our workshops on adhesive tape and UV-printed rigid panels.
To meet the constraints of shop opening hours, our integrated installation team installed the entire system at night. A nice early-morning surprise for Parisian passers-by!
