Lancel stand - TFWA 2023
The luxury brand has placed its trust in us thanks to our 360° support: Print / Event / Digital.
The beaches of St-Tropez
Every year, we are proud to support Lancel to create a custom stand for the show TFWA (the international meeting place for duty free and travel retail), which took place from 1 to 5 October at the Palais des Festivals et Congrès in Cannes.
This year, the beaches of St Tropez take centre stage, with their iconic red-striped cabins and the glint of the sun on the azure blue sea.
For this seaside project, we've set our sights on eco-responsibility. An invitation to travel between the seasons with sustainable luggage, while limiting our environmental footprint.
Expectations
For this 2023 edition, Lancel wanted to immerse visitors in the atmosphere of the famous seaside resort on the Côte d'Azur.
We designed this stand using special glass aluminium sections to create a modular structure that can be fully reused. To cover it, we chose polycarbonate. These rigid PVC-free panels have the advantage of being entirely recyclable.
These colourless panels were printed with an azure blue motif in our print workshops. The back wall and the wooden storage area were covered with red and white striped adhesive reminiscent of beach cabins.
An 84-inch LED screen supplied and set up by our video teams presented visuals from the new collection.
We created an original sign by sticking the Lancel logo in embossed PMMA onto a buoy.
The entire project was installed by our in-house fitters.
