Dolce Printemps
A breath of fresh air is blowing through Printemps Haussmann!
Photographs : Romain Ricard
The department stores' is decked out in a mouth-watering decor!
With the arrival of the warmer weather, our Space Design teams were delighted to accompany the Printemps Haussmann and its network of shops in staging the DOLCE PRINTEMPS operation.
A colourful project, inspired by la dolce vita, designed to infuse a fresh, cheerful summer atmosphere throughout the key areas of the Paris department stores'.
Expectations
The aim was to dramatise the key areas of the Paris department stores': shop windows, interiors and the toy area, Bar Perché to give visitors a joyful, vitamin-packed experience.
For this tailor-made, committed project, which took several months to complete, our creative teams mobilised all their expertise around responsible materials and innovative technical solutions:
Sourcing of eco-responsible materials, carefully selected for their reduced impact on the environment
Blinds and bayadère made from 300 m² of sublimation-printed PVC-free fabric, guaranteeing cleaner production
Creation of made-to-measure 3D decorations (giant lemons, shutters, etc.) using recycled cardboard and aluminium.
LED flex neon and suspended structures for a spectacular stage show
Comprehensive expertise: sewing, printing, structural design and 3D modelling
In just one night, our teams transformed the different areas to extend the magic to every corner... while other decorations were delivered and installed in 10 other Printemps shops.
