VinFast IRONMAN World championship
Construction of a temporary exhibition space for the VinFAST IRONMAN championship
Between Vietnamese tradition and automotive innovation
In September, Nice hosted the VinFAST IRONMAN championshipbringing together triathletes from all over the world. At the heart of the event, the IRONMAN Village, a lively area featuring stands, products and exhibitors, including the emblematic VinFastthe official partner of this race for over two years.
The carmaker offered a unique experience combining tradition and innovation, reflecting the triathletic spirit that animated this memorable event!
Expectations
The agency WMH PROJECT entrusted us with the creation of the Vinfast space. Exhibit Group brought all its talents to bear on the construction of a high-quality temporary outdoor exhibition space.
The aim was to highlight the carmaker's Vietnamese roots while conveying a resolutely modern image, in keeping with the brand's innovative cars.
To bring our customer's innovative ideas to life in a limited assembly time, we pulled out all the stops and combined our superpowers in carpentry, digital printing, video and POP to make this project a reality.
To bring an authentic Vietnamese touch to this space of over 200 m², we created a UV-printed floor on lino that recalls the rice paddies of Vinfast's homeland.
In terms of technology, the 6 x 3.50 m transparent LED screen stands out as the key element of the stand, adding dynamism and transparency to the visual experience.
The carpentry structure, produced in our workshops, completes the package, giving the stand an enveloping visual coherence.
We're proud to have been part of the race to create this memorable stand.