VinFast IRONMAN World championship
Construction of a temporary exhibition space for the VinFAST IRONMAN championship
Between Vietnamese tradition and automotive innovation
In September, Nice hosted the VinFAST IRONMAN championship, gathering triathletes from around the globe. At the heart of the event is the IRONMAN Village, a bustling space featuring stands, products, and exhibitors, including the iconic stand VinFastthe official partner of this race for over two years.
The car manufacturer offered a unique experience combining tradition and innovation, in the spirit of the triathlon that animated this memorable event!
Expectations
The agency WMH PROJECT entrusted us with the creation of the Vinfast space. Exhibit Group mobilised all its talents, ensuring the construction of a high-quality, temporary outdoor exhibition space.
The aim was to highlight the car manufacturer's Vietnamese roots while projecting a resolutely modern image, reflecting the brand's innovative cars.
To bring our customer's innovative ideas to life in a limited assembly time, we pulled out all the stops and combined our superpowers in carpentry, digital printing, video and POP to make this project a reality.
To bring an authentic Vietnamese touch to this space of over 200 m², we have created a UV-printed floor on linoleum that recalls the rice paddies of Vinfast's country of origin.
On the technology side, the 6 x 3.50 m transparent LED screen stands out as the key element of the stand, bringing dynamism and transparency to the visual experience.
The carpentry structure, produced in our workshops, completes the package, giving the stand an enveloping visual coherence.
We are proud to have been in the running to create this memorable stand.