Toyota event at La Victorine
An immersive experience dedicated to Toyota's electrified network transition – 1,200 participants, 60 100% % electric vehicles, a 400 m² plenary hall and a completely rebuilt Toyota showroom!
Action!
For two weeks, the Victorine Studios, an iconic location usually dedicated to major audiovisual productions, did not host any filming. Instead, a completely different type of production took place: a series of commercial seminars organised by Évolution Group for Toyota.
The objective? To transform a cinema screen into a lever for commercial performance.
Expectations
The challenge?
Combine pedagogical rigour, user experience comfort, and visual impact.
Our response: a global device capable of transforming a vast raw plateau into an immersive, structured, readable, and engaging learning environment.
EG Event and EG Pixeo have mobilised their full range of expertise:
Technical design
staging of spaces
Stage structure and set construction
audiovisual equipment (video, sound, lighting)
full operational management
Successfully immersed!
The result:
A stimulating environment, a fluid experience, rapid ownership of content. A concrete demonstration of our ability to design and deploy 360° experiences.
A big thank you to our partners for their trust and to the teams for their exemplary commitment.