Valrhona - TFWA 2024
Chocolate bar
A refined, immersive stand
As every year, we were there for the TFWA (Tax Free World Exhibition), unveiling new duty free concepts from the world's leading premium brands. Palais des Festivals et des Congrès de Cannes.
We are delighted to have accompanied the group Valrhona in the creation of its stand. The chocolate-maker wanted a refined ambience combining elegant decor and top-of-the-range convivial areas to present the Gourmets & Co concept alongside Villars and Weiss.
With creations combining design, expertise and innovation, we have transformed the space into a truly immersive experience to help visitors discover this new offering.
Expectations
Valrhona has once again placed its trust in our expertise in made-to-measure joinery, fittings and materials.
This stand was designed to reflect the brand's unique identity, while ensuring optimum use of space and a strong visual impact. We created a space that combines elegance and conviviality, using noble materials such as pine medium and aluminium.
The layout has been designed to provide a place for exchange and discovery, with a dedicated meeting room.
The centrepiece, a bespoke bar, was entirely designed and manufactured in our workshops, incorporating a "chocolate bar" concept to offer visitors an immersive chocolate experience. To showcase the new products, we also created jewellery units that highlight the exceptional quality of Valrhona creations thanks to LED casings that provide discreet but effective lighting.
Black PMMA logos covered in gold adhesive add a touch of sophistication, while neon lettering subtly illuminates the space.
The final result: a personalised stand, both modern and welcoming, perfectly in keeping with the image of Valrhona and its commitment to excellence.