The ROC sets Sydney alight
At the heart of the Race Of Champions 2025
At the heart of the Race Of Champions 2025
For its 33rd edition, the legendary Race of Champions has taken on a new dimension by moving to the southern hemisphere for the very first time.
Last March, renowned drivers and speed enthusiasts gathered at the heart of theAccor Stadium, Sydney to celebrate high-voltage motorsport.
We're proud to have supported this legendary international competition by once again designing its event signage. Especially as our French driver Sébastien Loeb was crowned "Champion of Champions" for the fifth time!
Expectations
Creating a powerful visual experience in a setting that is as emblematic as it is demanding: that was the challenge of this large-scale project, at the heart of theAccor Stadium, Sydney.
Each element of the signage not only had to be adapted to the constraints of the Olympic stadium, but also had to be striking, guide spectators, promote the drivers and showcase the competing nations.
To meet this technical and logistical challenge, we designed and deployed complete signage throughout the site:
A monumental 30-metre arch, entirely decked out in the colours of the event, marked the entrance to the world of the ROC.
The signage for the circuit and hospitality areas ensured fluid orientation and coherent immersion in the space.
The flags of the participating countries, printed in flag mesh, flew in the colours of New Zealand, Australia, France, Germany, the United States, Norway and other nations involved.
The race cars were personalised with the names of the drivers (a partial covering that was renewed for each round of the race).
In line with our sustainable approach, we reuse the structure of the big finish arch for each edition. Some of the materials we printed several years ago are stored and reused from one race to the next. And we take care to print new elements on eco-responsible materials (sublimation-printed Oeko-Tex canvas, PVC-free rigid panels, etc.).
A high-speed project, carried out with the help of an Australian partner with the precision, agility and expertise that are the strength of our teams!