OLYMPIC GAMES PARIS 2024
Marseille welcomes the Olympic Flame
Mythical
Conveyed by the Belem from Greece, the Olympic Flame arrived in Marseille on Wednesday 8 May 2024.
To welcome the legendary three-masted ship for 48 hours of festive celebrations, the Old Port donned its Olympic gear: a pontoon specially installed for the occasion was transformed into a hundred-metre athletics track.
Expectations
Commissioned to decorate the pontoon by Aimko Parisunder the management of LNT SUD, the agency AUCOP called on us to contribute to this exciting project, which demanded commitment and precision equal to the occasion.
After a 12-day crossing and 1,200 nautical miles between Athens and Marseille, the Belem made a grand entrance alongside more than a thousand other boats in the city of Marseille, accompanied by a real popular fervour, in the presence of the President of the Republic on land and the Patrouille de France in the air.
Entrusted to Florent Manaudou, the first relay runner on French soil, the torch was lit just before the Belem docked. The swimmer then passed it on to Nantenin Keita, Paralympic athletics champion, and it was the singer Jul who lit the Olympic cauldron.
To welcome them onto the Olympic pontoon specially set up for the occasion, we printed the official Paris 2024 logo in 7 x 7 m format using adhesive transfer so that it could be placed on the athletics carpet.
To cover the sides of the pontoon, our teams produced 350 metres (by 60 cm height) of blank tarpaulins finished with lead chain so that they could be soaked in the sea.
We also covered two reception desks with 10 mm PVC printed and applied with double-sided adhesive tape, the first in the colours of the Olympic Games and the second in those of a sponsor.
Our teams also made 200 m2 of black-backed fabric to cover the stage on which Alonzo and Soprano gave a free concert just in front of the Belem to close the day.
An unforgettable day of history!