Marie Blachère

The round of pastries

A stand full of curves

For the Franchise Expo ParisWe were delighted to once again be supporting Marie Blachère in creating a stand with a strong identity, resolutely modern and warm, far removed from the classic codes of bakery chains. 

New this year: a circular suspended sign with an integrated curved screen to catch everyone's eye.

 

Expectations

The story of trust continues with Marie Blachère, whom we had the pleasure of supporting once again at this key franchise event. Together, we came up with a stand that breaks the mould, while highlighting the brand's authentic values. 

The concept? From the storeroom to the reception counters, from the personalised floor to the hanging sign, all round elements to evoke the delicious curves of the viennoiseries.

This modular, eco-responsible stand is made from curved aluminium frames covered in black-green fabric.

A cosy corner welcomes visitors. 

Wooden furniture (counters, tables, chairs) contributes to the warm, authentic atmosphere. 

And the new feature of this year's event: a 4.2-metre diameter suspended hoop covered in stretched canvas and featuring a curved LED screen that catches the eye of every gourmet.

The result? A stand that comes out of the oven golden brown: crisp with audacity, soft with authenticity, and skilfully crafted to leave a lasting impression! 

Discover our other projects