Lancel stand - TFWA 2024
Chic picnic
Chic picnic
The annual international meeting place for the duty free and travel retail industry: Tax Free World Associationwas held this autumn at Palais des Festivals et des Congrès de Cannes.
The house Lancel has once again entrusted us with the creation of its bespoke stand.
This year, Lancel is celebrating the art of outdoor living with the Pique-nique Chic theme. Everything is brought together for convivial moments in a sophisticated, bucolic setting.
Expectations
For this year's event, Lancel is reinventing the art of the open-air picnic with a stand featuring bucolic elegance and a resolutely modern design.
The décor is refined, with every detail evoking softness and sophistication: a lush green lawn to remind us of nature, bright colours to inspire dynamism and good humour, and fruit trees carefully arranged to recreate an idyllic orchard. Garden tables and chairs complete the setting.
We created this stand with a modular structure made of special glass aluminium frames, designed to be reused in an eco-responsible way.
The floor, carpeted with artificial grass, invites you to relax, while printed polycarbonate panels play with transparency and catch the light to recreate the atmosphere of a sunny lunch.
The steles feature brightly coloured adhesives, and the sign, a bespoke creation in PMMA, perfectly reflects Lancel's identity.
This project, orchestrated from A to Z by our teams, is a marvellous illustration of know-how and creative daring in the service of excellence.