Sublimating sporting DNA
Founded in 1999, HBS (Host Broadcast Services) is an international reference in the management and production of the most prestigious sporting events. HBS helps organisers and broadcasters to make the most of their events, optimising resources and guaranteeing top-quality broadcasts.
HBS entrusted us with a major project: the fitting out of a 2,500 sq. metre plateau at their Paris premises (Boulogne-Billancourt), using our 100 French % expertise, from design to installation, including manufacture in our workshops.
We designed a décor that reflected the group's dynamic, modern identity, while creating warm, collaborative and functional spaces for their teams.
Expectations
The aim of the project was to create welcoming and inspiring spaces for employees, while showcasing the history and sporting achievements of HBS.
We came up with bespoke designs and signage reflecting the brand's codes. The entrance was enhanced by an illuminated sign featuring the HBS logo. The emblematic trophies are displayed in custom-made niches, reinforcing the company's sporting identity.
HBS's slogan is displayed on 3D aluminium lettering, with the edges finished in epoxy paint and the face clad in wood-effect decorative adhesive. The walls in the circulation areas depict key sporting events in HBS's history, printed on recycled plexiglass panels affixed to panoramic wall coverings.
The meeting rooms and open spaces have been customised with the skylines of the emblematic cities with which HBS works (Paris, Sydney, Miami, Rio and Tokyo), creating an international and dynamic environment thanks to stylised wire elements. The glass doors and partitions are clad with vitrophanies representing the emblematic monuments of these megacities.
As part of our sustainability approach, we have prioritised eco-responsible materials such as recycled PMMA, oak wood, and PVC-free wall coverings. The bespoke functional signage was created using wooden elements to align with HBS's environmental commitment.
The furniture, which is both cosy and functional, encourages exchanges between the various employees. We created a wooden formwork for the furniture in the staff kitchen and the selective sorting bins, for a result that is both aesthetically pleasing and functional.
This large-scale project, installed in two phases – lasting 10 days – mobilised our expertise in design, engineering, manufacturing, deployment, and installation. We are proud to have created spaces that combine aesthetics, innovation, and conviviality, reflecting the world of sport and the energy that drives HBS.