Printemps celebrates its 160th anniversary
Le Spring is celebrating its 160th anniversary. And to mark the occasion, it needed more than a candle... it needed a décor to match the icon.
Printemps, the icon of Paris
160 years of French style, creativity and expertise: to celebrate this emblematic anniversary, Printemps has entrusted us with the design of elegant, creative... and responsible decorations.
The choice fell on Kapaline, an eco-responsible, lightweight and visually impactful foam board in line with their declared desire for more sustainable luxury.
The challenge was to transform the spaces while keeping to an ultra-tight schedule.
Expectations
Non-linear cut-outs, line drawings, meticulous installation... Our teams carried out this project with their usual rigour: from DTP to production, right through to installation in the interiors of the three Haussmann shops and in the windows of Printemps Deauville.
A great creative and technical challenge, met with responsiveness.
From now until 24 August, the "Printemps, Icon of Paris" programme includes heritage exhibitions, themed showcases and exclusive editions.
Thank you to Printemps for its renewed confidence in us, and happy anniversary!
