Lancel stand - TFWA 2023
The luxury brand trusts us thanks to our 360° support: Print / Events / Digital.
The beaches of St-Tropez
Each year, we are proud to support Lancel to create its custom stand for the exhibition TFWA The international duty-free and travel retail rendezvous, which was held from 1st to 5th October at the Palais des Festivals et Congrès in Cannes.
This year, the beaches of St-Tropez are in the spotlight, with iconic red-striped cabins and the sun's reflections shimmering on an azure blue sea.
For this seaside project, we've set our sights on eco-responsibility. An invitation to travel between the seasons with sustainable luggage, while limiting our environmental footprint.
Expectations
For this 2023 edition, Lancel wanted to immerse visitors in the atmosphere of the famous Côte d'Azur seaside resort.
We designed this stand using special glass aluminium profiles to create a fully reusable, modular structure. For its cladding, we chose polycarbonate. These rigid, PVC-free panels have the advantage of being fully recyclable.
These colourless panes have been printed with an azure blue pattern in our print workshops. The back wall and the wooden reserve have been covered with red and white striped adhesive, evoking beach huts.
An 84-inch LED screen supplied and set up by our video teams presented visuals from the new collection.
We created an original sign by sticking the Lancel logo in embossed PMMA onto a buoy.
The entire project was installed by our in-house fitters.
