TFWA 2023 - Lacoste stand
The international annual rendezvous for the duty-free and travel retail industry: Tax Free World Associationtook place from 1 to 5 October at the Palais des Festivals et des Congrès de Cannes.
A multi-terrain stand
We are proud to support Lacoste for many years to bring together industry professionals in an environment conducive to exchange and discovery. This year is no exception: the crocodile brand has chosen a nod to its favourite sport, tennis.
Expectations
Lacoste has entrusted us for years with the creation of its stand, seeking a result that is both durable and chic. Each year, we reuse the beech slatted structure and the three-dimensional logo made in our workshop to reduce the project's environmental impact.
The Lacoste stand presents the concept for the boutiques that will be found in airports. For the next season, the brand has designed a look inspired by tennis, the sport with which it has a strong historical connection.
Our team recommended materials combining durability and originality for this new stand, taking into account the show's safety standards.
On the right side of the stand, M1-rated plexiglass sheets are clad in green adhesive, some of which are transparent to reveal the interior of the stand, while others are opaque to conceal the cabling.
Our Special Fabrications department has created an original, luminous, curved tennis court with a bespoke structure at its centre, featuring the famous crocodile.
To attract attention, our video experts have installed an LED wall displaying visuals of the new collections.
A skilful blend of technology and style, just like Lacoste.
