TFWA 2023 - Lacoste stand
The annual international meeting place for the duty free and travel retail industry: Tax Free World Associationtook place from 1 to 5 October at the Palais des Festivals et des Congrès de Cannes.
A multi-terrain stand
We are proud to support Lacoste for many years to bring together industry professionals in a setting conducive to exchange and discovery. This year is no exception: the crocodile brand has chosen a nod to its favourite sport, tennis.
Expectations
Lacoste has entrusted us with the creation of its stand for many years, with the aim of achieving a result that is both durable and stylish. Every year, we reuse the beech slat structure and the logo made in our joinery to reduce the environmental impact of the project.
The Lacoste stand presents the concept of the boutiques that will be found in airports. For next season, the brand has come up with a design inspired by tennis, the sport with which it has a strong historical link.
Our team recommended materials combining durability and originality for this new stand, taking into account the show's safety standards.
On the right-hand side of the stand, M1-rated Plexiglas sheets are covered with green adhesive, some transparent to reveal the interior of the stand, others opaque to hide the cables.
Our Special Fabrications department has created an original, luminous, curved tennis court with a bespoke structure at its centre, featuring the famous crocodile.
To catch the eye, our video experts installed an LED wall showing visuals from the new collections.
A skilful blend of technology and style, just like Lacoste.
