Longchamp x Robert Indiana
Love is in the air
Pop love
After Toilet Paper, Longchamp has unveiled a new arty collaboration for the iconic "Le Pliage" bag: love, art, and fashion meet in the collection Longchamp x Robert Indiana.
This exclusive collaboration, combining Longchamp's traditional expertise with the bold aesthetic of the pop-art artist, gives rise to a captivating collection that will appeal to art and fashion lovers worldwide.
We deployed 225 m² of LOVE to decorate 4 Longchamp shops in Paris, all at night to create a surprise in the early hours of the morning!
Expectations
Robert Indiana's bold aesthetic has graced the retail space, transforming Longchamp boutiques into ephemeral art galleries.
Longchamp has entrusted us with the creation of this exceptional covering, crafting an immersive visual experience that celebrates the union of fashion and contemporary art.
We printed and cut out all the Pop Art decors in our workshops. Reproducing the vibrant colour palette used by the artist required precise colour matching.
In total, we deployed 225 m² of LOVE through window dressing, walls and furniture adorned with motifs from the collection, and a floor in the colours of love.
This installation was carried out at night to create surprise in the early morning, revealing a collection capturing the characteristic energy and optimism of the pop-art movement.