Longchamp x Robert Indiana
Love is in the air
Pop love
After Toilet Paper, Longchamp has unveiled a new arty collaboration for the iconic "Le Pliage" bag: love, art and fashion meet in the collection Longchamp x Robert Indiana.
This exclusive collaboration combines Longchamp's traditional expertise with the bold aesthetic of the pop-art artist to create a captivating collection that will appeal to art and fashion lovers the world over.
We deployed 225 m² of LOVE to decorate 4 Longchamp shops in Paris, all at night to create a surprise in the early hours of the morning!
Expectations
Robert Indiana's audacious aesthetic has made its way into the retail space, transforming Longchamp boutiques into ephemeral art galleries.
Longchamp entrusted us with the production of this exceptional packaging, creating an immersive visual experience that celebrates the alliance between fashion and contemporary art.
We printed and cut out all the Pop Art decors in our workshops. Reproducing the vibrant colour palette used by the artist required precise colour matching.
In total, we deployed 225 m² of LOVE through window dressing, walls and furniture adorned with motifs from the collection, and a floor in the colours of love.
This installation was created at night to create a surprise in the early hours of the morning, revealing a collection that captures the energy and optimism characteristic of the pop-art movement.