Red Bull League of Its Own
Legendary showdown at the Accor Arena.
A unique event
L'Accor Arena has been transformed into a veritable temple of e-sport to host the Red Bull League of Its Own, a spectacular competition dedicated to League of Legends or more commonly "LOL", the flagship game of the e-sports scene.
Produced byMilestone agency, This one-day event brought together global video game superstars, including the legendary T1 from Korea, against European favourites. With its surprises and reinvented rules, this edition delivered on all fronts: intensity, innovation, and total immersion for the fans present. Our teams were responsible for the printing and installation of almost all the sets and event signage.
Expectations
Commissioned byMilestone agencyOur challenge was to recreate the iconic world of League of Legends at the heart of the Accor Arena in a record time of just two days. Our teams transformed strategic areas of the venue to offer participants a totally immersive experience, taking charge of all the event signage.
- Exterior facade in the event colours to attract attention from the moment you arrive.
- VIP and general public entrances: customised event signage to guide and immerse every visitor.
- VIP lounges: transforming areas into premium zones for teams and guests.
- The official shops have been completely redesigned to offer a unique merchandising experience.
- Game zone: visual and sensory immersion at the heart of the competition.
