Longchamp - La Parisian Wave
The Summer 2026 collection is unveiled at Longchamp. A fluid energy, between sun-drenched relaxation and controlled elegance.
Riding the wave of style
This summer, the Parisienne Longchamp answers the call of the sea. She leaves the urban bustle behind to head for the coast, carried by the rhythm of the waves and the dazzling sunlight. Off to the ocean, where gliding becomes a way of life, free and joyful.
We created the sets for this new collection in Longchamp's Parisian boutiques.
Expectations
Spring slips into summer, and the Parisienne takes to the open sea. Longchamp entrusted us with the outfitting of their Saint-Honoré and Champs-Élysées boutiques to translate this energy into an immersive ocean-themed decor.
- Creation of display cheeks on rigid panels in shades of blue and green. Precise colour work was carried out in the workshop to perfectly match the beach hut paint.
- Facade cladding of the flagship store Champs-Élysées in bayadère stripes produced on matt laminated repositionable film and micro-perforated adhesive window graphics.
- A trompe l'œil sun makes customers want to escape to the beach and dip their bare feet into the warm sand... Printed on PVC panels in a shop window, and an adhesive covered with a special anti-slip flooring lamination in the corners.
- Even the facets of the curved mirror wall covering have been coated with ocean-coloured adhesive!
The display was UV and Latex printed in our workshops, and installed at night by our in-house installation team.
A project that combines Technique, precision and creativity, to live fully the Parisian Wave In shops.
