{"id":7455,"date":"2025-07-16T14:02:52","date_gmt":"2025-07-16T14:02:52","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=7455"},"modified":"2025-07-25T09:56:24","modified_gmt":"2025-07-25T09:56:24","slug":"longchamp-x-toiletpaper","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/fr\/longchamp-x-toiletpaper\/","title":{"rendered":"Longchamp x Toiletpaper"},"content":{"rendered":"\t\t
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Longchamp x Toiletpaper<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imaginez une alliance o\u00f9 l’\u00e9l\u00e9gance intemporelle de Longchamp fusionne avec l’excentricit\u00e9 d\u00e9jant\u00e9e de ToiletPaper<\/a> ! 30 ans apr\u00e8s sa cr\u00e9ation, l\u2019iconique sac \u00ab\u00a0Le Pliage\u00a0\u00bb de Longchamp<\/a> se r\u00e9invente\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Excentricit\u00e9 d\u00e9jant\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette ann\u00e9e, Longchamp mise sur l’audace en faisant appel \u00e0 Maurizio Cattelan et Pierpaolo Ferrari, les deux fondateurs du c\u00e9l\u00e8bre magazine italien \u00e0 l’esprit provocateur.<\/p>

Une collection insolite qui brise les codes et invite \u00e0 rejoindre la r\u00e9flexion de ToiletPaper, dont la vision artistique interroge notre obsession contemporaine pour les images en explorant nos d\u00e9sirs et pulsions les plus indicibles\u2026<\/p>

Pour Longchamp, nous avons enti\u00e8rement habill\u00e9 6 boutiques parisiennes aux couleurs vibrantes de cette nouvelle collaboration audacieuse.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour cette nouvelle collaboration capsule<\/a>, l\u2019iconique sac \u00e0 main \u00ab\u00a0Le Pliage\u00a0\u00bb se twiste en cinq illustrations originales. Le duo cre\u0301atif revisite des embl\u00e8mes nationaux (la baguette, le bouledogue franc\u0327ais) et des motifs phares de la maison Longchamp (le cheval au galop, la pipe en cuir) avec un \u0153il insolite et provocateur. Chaque sac devient une \u0153uvre d’art \u00e0 part enti\u00e8re, \u00e9veillant la curiosit\u00e9 et invitant \u00e0 la r\u00e9flexion. ToiletPaper ose m\u00eame un clin d\u2019\u0153il \u00e0 Magritte, le roi du surr\u00e9alisme, \u00e0 travers ses c\u00e9l\u00e8bres nuages\u00a0!<\/p>

Afin de mettre en lumi\u00e8re cette collection arty, nous avons totalement habill\u00e9 l\u2019int\u00e9rieur de 6 boutiques Longchamp dans la capitale de la mode.\u00a0<\/p>

Les sols, murs, meubles, vitrines\u2026 ont \u00e9t\u00e9 recouverts de visuels enti\u00e8rement r\u00e9alis\u00e9s dans nos ateliers sur de l\u2019adh\u00e9sif et des panneaux rigides imprim\u00e9s en UV.\u00a0<\/p>

Pour r\u00e9pondre aux contraintes des horaires d\u2019ouverture des boutiques, notre \u00e9quipe de pose int\u00e9gr\u00e9e a mis en place l\u2019ensemble de nuit. Une belle surprise matinale pour les passants parisiens\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Excentricit\u00e9 d\u00e9jant\u00e9e<\/p>\n","protected":false},"author":6,"featured_media":7456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[24,89,123],"univers":[77],"class_list":["post-7455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-print","tag-retail","tag-luxe","univers-retail-luxe"],"acf":[],"yoast_head":"\nLongchamp x Toiletpaper - Exhibit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exhibitgroup.fr\/fr\/longchamp-x-toiletpaper\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Longchamp x Toiletpaper - Exhibit Group\" \/>\n<meta property=\"og:description\" content=\"Excentricit\u00e9 d\u00e9jant\u00e9e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exhibitgroup.fr\/fr\/longchamp-x-toiletpaper\/\" \/>\n<meta property=\"og:site_name\" content=\"Exhibit Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExhibitGroup.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-16T14:02:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T09:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/29552_1693473149.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caroline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-toiletpaper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-toiletpaper\/\"},\"author\":{\"name\":\"Caroline\",\"@id\":\"https:\/\/exhibitgroup.fr\/fr\/#\/schema\/person\/12bff46011088e10d40d17a8912f6ba1\"},\"headline\":\"Longchamp x Toiletpaper\",\"datePublished\":\"2025-07-16T14:02:52+00:00\",\"dateModified\":\"2025-07-25T09:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-toiletpaper\/\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\/\/exhibitgroup.fr\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-toiletpaper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/29552_1693473149.jpg\",\"keywords\":[\"Print\",\"Retail\",\"Luxe\"],\"articleSection\":[\"Print\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-toiletpaper\/\",\"url\":\"https:\/\/exhibitgroup.fr\/longchamp-x-toiletpaper\/\",\"name\":\"Longchamp x Toiletpaper - 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