{"id":7308,"date":"2025-07-16T11:12:58","date_gmt":"2025-07-16T11:12:58","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=7308"},"modified":"2025-07-25T09:21:39","modified_gmt":"2025-07-25T09:21:39","slug":"stand-lancel-tfwa-2023","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/fr\/stand-lancel-tfwa-2023\/","title":{"rendered":"Stand Lancel - TFWA 2023"},"content":{"rendered":"\t\t
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Stand Lancel - TFWA 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'enseigne de luxe nous fait confiance gr\u00e2ce \u00e0 notre accompagnement \u00e0 360\u00b0 : Print \/ Event \/ Digital.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les plages de St-Tropez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chaque ann\u00e9e, nous sommes fiers d'accompagner Lancel<\/a>\u00a0pour r\u00e9aliser\u00a0son stand sur-mesure \u00e0 l'occasion du\u00a0salon\u00a0TFWA<\/a>\u00a0(le rdv\u00a0international du duty free et du travel retail), qui s'est tenu\u00a0du 1er\u00a0au 5 octobre au Palais des Festivals et Congr\u00e8s de Cannes.<\/p>

Cette ann\u00e9e, les plages de St-Tropez\u00a0sont \u00e0 l'honneur, entre les iconiques cabines ray\u00e9es rouge et les reflets du soleil scintillant\u00a0sur une mer bleu azur.<\/p>

Pour cette r\u00e9alisation baln\u00e9aire, nous avons jet\u00e9 l\u2019ancre de l\u2019\u00e9co-responsabilit\u00e9.\u00a0Une invitation \u00e0 voyager entre les saisons avec des bagages durables, en limitant notre\u00a0empreinte environnementale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour cette \u00e9dition 2023, Lancel souhaitait plonger\u00a0les visiteurs dans l'ambiance de la c\u00e9l\u00e8bre station baln\u00e9aire de la C\u00f4te d'Azur.<\/strong><\/p>

Nous avons con\u00e7u ce\u00a0stand \u00e0 partir de profil\u00e9s en aluminium sp\u00e9cial verre pour obtenir une structure modulable enti\u00e8rement r\u00e9utilisable.\u00a0Pour l'habiller, nous avons choisi\u00a0du polycarbonate. Ces panneaux rigides\u00a0sans PVC ont l'avantage d'\u00eatre enti\u00e8rement recyclables.<\/p>

Ces plaques incolores ont \u00e9t\u00e9 imprim\u00e9es d'un motif bleu azur dans nos ateliers print.\u00a0Le mur du fond et la r\u00e9serve en bois ont \u00e9t\u00e9 recouverts\u00a0d'adh\u00e9sif ray\u00e9 rouge et blanc \u00e9voquant les cabines de plages. \u00a0<\/p>

Un \u00e9cran LED de 84 pouces\u00a0fourni et mis en place par nos \u00e9quipes vid\u00e9o pr\u00e9sentait les visuels de la nouvelle collection.\u00a0<\/p>

Nous avons cr\u00e9\u00e9 une enseigne originale en collant le logo Lancel en PMMA en relief de la marque sur une bou\u00e9e.<\/p>

L'ensemble du projet a \u00e9t\u00e9 mis en place\u00a0par nos poseurs int\u00e9gr\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sous le soleil <\/p>\n","protected":false},"author":5,"featured_media":7315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,10,92],"tags":[24,25,37,93],"univers":[77,79,80],"class_list":["post-7308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","category-stand","category-event","tag-print","tag-event","tag-stand","tag-salon","univers-retail-luxe","univers-salons-congres","univers-stands"],"acf":[],"yoast_head":"\nStand Lancel - TFWA 2023 - Exhibit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exhibitgroup.fr\/fr\/stand-lancel-tfwa-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stand Lancel - 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