{"id":7255,"date":"2025-07-16T09:43:54","date_gmt":"2025-07-16T09:43:54","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=7255"},"modified":"2025-07-25T09:24:35","modified_gmt":"2025-07-25T09:24:35","slug":"hoka","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/fr\/hoka\/","title":{"rendered":"Hoka X UTMB : 20 ans de l\u00e9gende"},"content":{"rendered":"\t\t
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Hoka x UTMB : 20 ans de l\u00e9gende<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le\u00a0Dacia UTMB Mont-Blanc<\/a>\u00a0est l’\u00e9v\u00e8nement trail de tous les superlatifs ! Ce rendez-vous incontournable s’est d\u00e9roul\u00e9 du 28 ao\u00fbt au 3 septembre. Chaque ann\u00e9e, l\u2019\u00e9lite du trail mondial se retrouve \u00e0 Chamonix accompagn\u00e9e par 10 000 coureurs passionn\u00e9s pour participer \u00e0 l\u2019une des 8 courses de l\u2019\u00e9v\u00e8nement.\u00a0<\/p>

L’iconique Ultra Trail du Mont Blanc fait le tour de la montagne par un circuit de 171 km avec un d\u00e9nivel\u00e9 de plus de 9 960 m\u00e8tres ! Surhumain !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour l\u2019occasion, notre agence types top a accompagn\u00e9 HOKA<\/a>, le premier partenaire de l’UTMB\u00ae, dans le branding de leurs lieux de vie & d’expression de marque \u00e0 Chamonix : l’Alpina Eclectic H\u00f4tel Chamonix pour la team HOKA, un ch\u00e2let pour les relations presse & les magasins INTERSPORT FRANCE, SNOWLEADER & Snell Sports pour le grand public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9ploiement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Notre accompagnement \u00e0 360\u00b0 s’est poursuivi \u00e0 travers notre expertise Print pour assurer le d\u00e9ploiement de la marque dans tout Chamonix.<\/strong><\/p>

L’Alpina Electic Hotel & Spa<\/a>\u00a0a enti\u00e8rement \u00e9t\u00e9 d\u00e9cor\u00e9 aux couleurs de ce partenariat. Nous avons habill\u00e9 l’accueil (devanture ext\u00e9rieure, entr\u00e9e principale et espace de check-in, portes coulissantes automatiques), la grande salle de conf\u00e9rence (murs, jupe de sc\u00e8ne, vitrophanie), le\u00a0bar, l’entr\u00e9e de l’espace d\u00e9tente spa et le magnifique restaurant du dernier \u00e9tage. Les ascenseurs ont aussi eu droit \u00e0 un nouveau look gr\u00e2ce \u00e0 un covering\u00a0int\u00e9rieur et\u00a0ext\u00e9rieur.<\/p>

Pour d\u00e9voiler les\u00a0derni\u00e8res nouveaut\u00e9s Hoka dans le lobby, nous avons r\u00e9alis\u00e9 un pr\u00e9sentoir sur mesure.\u00a0Nous avons fabriqu\u00e9 une cloison que nous avons\u00a0habill\u00e9e d’adh\u00e9sif imprim\u00e9 en UV, sur laquelle nous avons fix\u00e9 des \u00e9tag\u00e8res en PMMA cristal. Ce\u00a0jeu de transparence donnait l’impression que les baskets l\u00e9vitaient\u00a0au-dessus de la montagne.<\/p>

Nos \u00e9quipes ont \u00e9galement investit\u00a0la terrasse de la brasserie de l’M, un lieu iconique dans le centre de Chamonix. La cabane \u00e0 cocktails s’est transform\u00e9e en une v\u00e9ritable paillote, habill\u00e9e de chaume et d’une b\u00e2che de camouflage couleur cr\u00e8me.<\/p>

Pour ajouter un \u00e9l\u00e9ment distinctif de la marque, notre service PLV a fabriqu\u00e9 sur mesure le logo d’Hoka, sous la forme d’un oiseau planant. Nous l’avons fix\u00e9 d\u00e9licatement sur le toit de la paillote, comme s’il y \u00e9tait pos\u00e9.<\/p>

Enfin, un chalet de luxe \u00e9tait pr\u00e9vu pour accueillir les m\u00e9dias. \u00a0Nous avons fourni la d\u00e9coration personnalis\u00e9e : des poufs aux couleurs de l’\u00e9v\u00e8nement ainsi des lettres XXL en polystyr\u00e8ne d\u00e9coup\u00e9es dans nos ateliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9gie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Durant toute la semaine, Hoka organisait un s\u00e9minaire dans l’h\u00f4tel. Notre \u00e9quipe Pixeolab a pilot\u00e9\u00a0l’ensemble de la technique du cycle de conf\u00e9rences en fournissant le\u00a0dispositif audiovisuel complet (syst\u00e8me son, micros, lumi\u00e8re) puis en assurant la r\u00e9gie.<\/p>

Un gala de cl\u00f4ture a \u00e9t\u00e9 organis\u00e9 pour finir en beaut\u00e9 cet \u00e9v\u00e8nement le samedi 2 septembre. Nous avons mis en place les dispositifs audio et vid\u00e9o \u00e0 l’H\u00f4tel la Folie Douce, afin de f\u00eater comme il se doit la fin de ce rendez-vous sportif l\u00e9gendaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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20 ans de l\u00e9gende <\/p>\n","protected":false},"author":6,"featured_media":7231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,11,1],"tags":[24,35,87,96],"univers":[17],"class_list":["post-7255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","category-digital-signage","category-branding-activations","tag-print","tag-signaletique-sportive","tag-branding","tag-habillage-vitrine","univers-sport"],"acf":[],"yoast_head":"\nHoka X UTMB : 20 ans de l\u00e9gende - Exhibit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exhibitgroup.fr\/fr\/hoka\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoka X UTMB : 20 ans de l\u00e9gende - 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