{"id":6732,"date":"2025-07-04T10:56:21","date_gmt":"2025-07-04T10:56:21","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=6732"},"modified":"2025-07-25T09:52:12","modified_gmt":"2025-07-25T09:52:12","slug":"berluti-play-with-patina","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/fr\/berluti-play-with-patina\/","title":{"rendered":"Berluti &#8211; Play with patina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6732\" class=\"elementor elementor-6732\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Berluti - Play with patina<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Berluti X Exhibit Group<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1436\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32673_1710782964.jpg\" class=\"attachment-full size-full wp-image-6738\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1443\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32682_1710783142.jpg\" class=\"attachment-full size-full wp-image-6734\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf73581 e-con-full e-flex e-con e-child\" data-id=\"cf73581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74001aa e-con-full e-flex e-con e-child\" data-id=\"74001aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630ce5b elementor-widget elementor-widget-heading\" data-id=\"630ce5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artisans coloristes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3565644 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3565644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour la nouvelle saison, la\u00a0<a href=\"https:\/\/www.berluti.com\/fr-fr\/homepage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maison Berluti<\/a>\u00a0comble les amoureux des souliers et sacs d\u2019exception en rendant hommage \u00e0 la patine sur cuir.\u00a0<\/p><p>Mise au point par Olga Berluti dans les ann\u00e9es 80, cette technique consiste \u00e0 appliquer des cr\u00e8mes et pigments naturels de couleurs par des gestes pr\u00e9cis pour donner aux souliers des transparences et tonalit\u00e9s color\u00e9es, rappelant ainsi la patine du temps. Selon la l\u00e9gende, c\u2019est en constatant l\u2019influence de la lune sur la d\u00e9pigmentation du cuir qu\u2019Olga invente ce jeu de couleurs, de contrastes et de transparences, qui conf\u00e8re \u00e0 chaque soulier Berluti sa signature.<\/p><p>Nous avons habill\u00e9 trois boutiques parisiennes de la marque d\u2019un cama\u00efeu de couleurs patin\u00e9es pour mettre en lumi\u00e8re ce savoir-faire d\u2019exception.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5b1df4 e-con-full e-flex e-con e-child\" data-id=\"f5b1df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b427d0e elementor-widget elementor-widget-image\" data-id=\"b427d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32247_1709133431.jpg\" class=\"attachment-full size-full wp-image-6733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd66a3 e-con-full e-flex e-con e-child\" data-id=\"3dd66a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc89d89 e-con-full e-flex e-con e-child\" data-id=\"fc89d89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db46b2 video-container elementor-widget elementor-widget-video\" data-id=\"2db46b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;start&quot;:1,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/926221539?color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=00h00m01s\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b525a6b e-con-full e-flex e-con e-child\" data-id=\"b525a6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1f7f1f e-con-full e-flex e-con e-child\" data-id=\"e1f7f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-644d749 e-con-full e-flex e-con e-child\" data-id=\"644d749\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0fbcb62 e-con-full e-flex e-con e-child\" data-id=\"0fbcb62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c28462 elementor-widget elementor-widget-image\" data-id=\"7c28462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32684_1710783259_1200_1200_frame.jpg\" class=\"attachment-full size-full wp-image-6735\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59712af e-con-full e-flex e-con e-child\" data-id=\"59712af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf635e5 elementor-widget elementor-widget-heading\" data-id=\"cf635e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ac792 elementor-widget elementor-widget-text-editor\" data-id=\"f6ac792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marque souhaitait mettre en avant la palette de patines Berluti pour s\u00e9duire ses clients amateurs de cuirs d\u2019exception.<\/p><p>Pour pr\u00e9senter ce riche nuancier, nous avons habill\u00e9 un\u00a0dispositif anim\u00e9 sur mesure constitu\u00e9 d&rsquo;armoires rotatives.\u00a0Un ing\u00e9nieux syst\u00e8me m\u00e9canique fait tourner des volets recouverts\u00a0de patines chatoyantes pour jouer avec leurs reflets et r\u00e9v\u00e9ler\u00a0un somptueux jeu de nuances.<\/p><p>Ce cama\u00efeu s\u2019affiche \u00e9galement sur des panneaux fixes bois\u00e9s.<\/p><p>Dans les vitrines, des panneaux de Dibond miroir permettent de r\u00e9fl\u00e9chir la lumi\u00e8re, cr\u00e9ant ainsi des reflets sur le cuir pour mettre en lumi\u00e8re la subtilit\u00e9 des patines Berluti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52bd5c e-con-full e-flex e-con e-child\" data-id=\"a52bd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fcf331c e-con-full e-flex e-con e-child\" data-id=\"fcf331c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6aaa06 e-con-full e-flex e-con e-child\" data-id=\"d6aaa06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e8d724 e-con-full e-flex e-con e-child\" data-id=\"3e8d724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae60c41 elementor-widget elementor-widget-image\" data-id=\"ae60c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"2048\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32686_1710783262.jpg\" class=\"attachment-full size-full wp-image-6736\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-465c1fe e-con-full e-flex e-con e-child\" data-id=\"465c1fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4d9ba elementor-widget elementor-widget-heading\" data-id=\"8f4d9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un travail de pr\u00e9cision haut en couleurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d593c3 elementor-widget elementor-widget-text-editor\" data-id=\"0d593c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La r\u00e9alisation de ces d\u00e9cors tout en nuances a n\u00e9cessit\u00e9 un calage chromique soign\u00e9 pour reproduire les nuances exactes fournies par le client.\u00a0<\/p><p>Au total, plus de\u00a0210 m\u00b2\u00a0d\u2019impressions ont \u00e9t\u00e9 d\u00e9ploy\u00e9es dans les boutiques des rues de S\u00e8vres, Marbeuf et du Faubourg\u00a0Saint-Honor\u00e9.<\/p><p>Le d\u00e9ploiement de ces \u00e9l\u00e9gants d\u00e9cors s\u2019est d\u00e9roul\u00e9 de nuit. Nos poseurs int\u00e9gr\u00e9s ont veill\u00e9 \u00e0 la pose parfaite de l\u2019int\u00e9gralit\u00e9 des patines sur le dispositif m\u00e9canique et les cloisons fixes. Ils ont \u00e9galement mis en place sur les vitrines des lettrages adh\u00e9sifs imprim\u00e9s et d\u00e9coup\u00e9s dans nos ateliers, ainsi que\u00a0les n\u00e9ons et pr\u00e9sentoirs con\u00e7us autour de m\u00e2ts en bois.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Berluti X Exhibit Group<\/p>\n","protected":false},"author":6,"featured_media":6738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[117,119],"univers":[77],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-decoration-boutique","tag-habillage-vitrines","univers-retail-luxe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Berluti - Play with patina - Exhibit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exhibitgroup.fr\/fr\/berluti-play-with-patina\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berluti - Play with patina - Exhibit Group\" \/>\n<meta property=\"og:description\" content=\"Berluti X Exhibit Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exhibitgroup.fr\/fr\/berluti-play-with-patina\/\" \/>\n<meta property=\"og:site_name\" content=\"Exhibit Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExhibitGroup.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T10:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T09:52:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32673_1710782964.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caroline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exhibitgroup.fr\/berluti-play-with-patina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exhibitgroup.fr\/berluti-play-with-patina\/\"},\"author\":{\"name\":\"Caroline\",\"@id\":\"https:\/\/exhibitgroup.fr\/fr\/#\/schema\/person\/12bff46011088e10d40d17a8912f6ba1\"},\"headline\":\"Berluti &#8211; 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