{"id":6732,"date":"2025-07-04T10:56:21","date_gmt":"2025-07-04T10:56:21","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=6732"},"modified":"2025-07-25T09:52:12","modified_gmt":"2025-07-25T09:52:12","slug":"berluti-play-with-patina","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/en\/berluti-play-with-patina\/","title":{"rendered":"Berluti - Play with patina"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6732\" class=\"elementor elementor-6732\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Berluti - Play with patina<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Berluti X Exhibit Group<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1436\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32673_1710782964.jpg\" class=\"attachment-full size-full wp-image-6738\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1443\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32682_1710783142.jpg\" class=\"attachment-full size-full wp-image-6734\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf73581 e-con-full e-flex e-con e-child\" data-id=\"cf73581\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74001aa e-con-full e-flex e-con e-child\" data-id=\"74001aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-630ce5b elementor-widget elementor-widget-heading\" data-id=\"630ce5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artisan colourists<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3565644 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3565644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the new season, the\u00a0<a href=\"https:\/\/www.berluti.com\/fr-fr\/homepage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Berluti House<\/a>\u00a0pays homage to the patina on leather, delighting lovers of exceptional shoes and bags.\u00a0<\/p><p>Developed by Olga Berluti in the 1980s, this technique involves applying creams and natural colour pigments using precise gestures to give the shoes transparencies and coloured tones, reminiscent of the patina of time. Legend has it that Olga invented this play of colours, contrasts and transparencies, which gives each Berluti shoe its signature, when she noticed the influence of the moon on the depigmentation of leather.<\/p><p>We dressed three of the brand's Parisian shops in a cameo of patinated colours to highlight this exceptional expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5b1df4 e-con-full e-flex e-con e-child\" data-id=\"f5b1df4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b427d0e elementor-widget elementor-widget-image\" data-id=\"b427d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32247_1709133431.jpg\" class=\"attachment-full size-full wp-image-6733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd66a3 e-con-full e-flex e-con e-child\" data-id=\"3dd66a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc89d89 e-con-full e-flex e-con e-child\" data-id=\"fc89d89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db46b2 video-container elementor-widget elementor-widget-video\" data-id=\"2db46b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;start&quot;:1,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/926221539?color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=00h00m01s\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b525a6b e-con-full e-flex e-con e-child\" data-id=\"b525a6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1f7f1f e-con-full e-flex e-con e-child\" data-id=\"e1f7f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-644d749 e-con-full e-flex e-con e-child\" data-id=\"644d749\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0fbcb62 e-con-full e-flex e-con e-child\" data-id=\"0fbcb62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c28462 elementor-widget elementor-widget-image\" data-id=\"7c28462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32684_1710783259_1200_1200_frame.jpg\" class=\"attachment-full size-full wp-image-6735\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59712af e-con-full e-flex e-con e-child\" data-id=\"59712af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf635e5 elementor-widget elementor-widget-heading\" data-id=\"cf635e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ac792 elementor-widget elementor-widget-text-editor\" data-id=\"f6ac792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand wanted to highlight the range of Berluti patinas to appeal to its customers who love exceptional leathers.<\/p><p>To showcase this rich palette, we have created a bespoke animated display made up of rotating cabinets. An ingenious mechanical system turns shutters covered in shimmering patinas to play with their reflections and reveal a sumptuous play of shades.<\/p><p>This cameo is also displayed on fixed wood panels.<\/p><p>In the showcases, mirrored Dibond panels reflect the light, creating reflections on the leather that highlight the subtlety of the Berluti patinas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52bd5c e-con-full e-flex e-con e-child\" data-id=\"a52bd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fcf331c e-con-full e-flex e-con e-child\" data-id=\"fcf331c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6aaa06 e-con-full e-flex e-con e-child\" data-id=\"d6aaa06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e8d724 e-con-full e-flex e-con e-child\" data-id=\"3e8d724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae60c41 elementor-widget elementor-widget-image\" data-id=\"ae60c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1497\" height=\"2048\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32686_1710783262.jpg\" class=\"attachment-full size-full wp-image-6736\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-465c1fe e-con-full e-flex e-con e-child\" data-id=\"465c1fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4d9ba elementor-widget elementor-widget-heading\" data-id=\"8f4d9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colourful precision work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d593c3 elementor-widget elementor-widget-text-editor\" data-id=\"0d593c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating these nuanced decors required careful colour matching to reproduce the exact shades supplied by the customer.\u00a0<\/p><p>In all, more than 210 m\u00b2 of prints were deployed in the boutiques on Rue de S\u00e8vres, Rue Marbeuf and Rue du Faubourg Saint-Honor\u00e9.<\/p><p>The elegant decorations were installed overnight. Our in-house fitters ensured that all the patinas were perfectly applied to the mechanical equipment and the fixed partitions. They also installed adhesive lettering on the windows, printed and cut in our workshops, as well as neon lights and displays designed around wooden masts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Berluti X Exhibit Group<\/p>","protected":false},"author":6,"featured_media":6738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[117,119],"univers":[77],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-decoration-boutique","tag-habillage-vitrines","univers-retail-luxe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Berluti - Play with patina - Exhibit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exhibitgroup.fr\/en\/berluti-play-with-patina\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berluti - Play with patina - Exhibit Group\" \/>\n<meta property=\"og:description\" content=\"Berluti X Exhibit Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exhibitgroup.fr\/en\/berluti-play-with-patina\/\" \/>\n<meta property=\"og:site_name\" content=\"Exhibit Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExhibitGroup.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T10:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T09:52:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32673_1710782964.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caroline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exhibitgroup.fr\/berluti-play-with-patina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exhibitgroup.fr\/berluti-play-with-patina\/\"},\"author\":{\"name\":\"Caroline\",\"@id\":\"https:\/\/exhibitgroup.fr\/fr\/#\/schema\/person\/12bff46011088e10d40d17a8912f6ba1\"},\"headline\":\"Berluti &#8211; 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