{"id":6632,"date":"2025-07-04T09:30:24","date_gmt":"2025-07-04T09:30:24","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=6632"},"modified":"2025-07-25T09:52:44","modified_gmt":"2025-07-25T09:52:44","slug":"longchamp-x-robert-indiana","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/en\/longchamp-x-robert-indiana\/","title":{"rendered":"Longchamp x Robert Indiana"},"content":{"rendered":"
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Longchamp x Robert Indiana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Love is in the air<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pop love<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After Toilet Paper<\/a>, Longchamp<\/a> has unveiled a new arty collaboration for the iconic \"Le Pliage\" bag: love, art and fashion meet in the collection Longchamp x Robert Indiana<\/a>.\u00a0<\/p>

This exclusive collaboration combines Longchamp's traditional expertise with the bold aesthetic of the pop-art artist to create a captivating collection that will appeal to art and fashion lovers the world over.<\/p>

We deployed 225 m\u00b2 of LOVE to decorate 4 Longchamp shops in Paris, all at night to create a surprise in the early hours of the morning!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Robert Indiana's audacious aesthetic has made its way into the retail space, transforming Longchamp boutiques into ephemeral art galleries.\u00a0<\/p>

Longchamp entrusted us with the production of this exceptional packaging, creating an immersive visual experience that celebrates the alliance between fashion and contemporary art.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We printed and cut out all the Pop Art decors in our workshops. Reproducing the vibrant colour palette used by the artist required precise colour matching.\u00a0<\/p>

In total, we deployed 225 m\u00b2 of LOVE through window dressing, walls and furniture adorned with motifs from the collection, and a floor in the colours of love.<\/p>

This installation was created at night to create a surprise in the early hours of the morning, revealing a collection that captures the energy and optimism characteristic of the pop-art movement.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Love is in the air<\/p>","protected":false},"author":6,"featured_media":6634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[96,117],"univers":[77],"class_list":["post-6632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-habillage-vitrine","tag-decoration-boutique","univers-retail-luxe"],"acf":[],"yoast_head":"\nLongchamp x Robert Indiana - Exhibit Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exhibitgroup.fr\/en\/longchamp-x-robert-indiana\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Longchamp x Robert Indiana - Exhibit Group\" \/>\n<meta property=\"og:description\" content=\"Love is in the air\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exhibitgroup.fr\/en\/longchamp-x-robert-indiana\/\" \/>\n<meta property=\"og:site_name\" content=\"Exhibit Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ExhibitGroup.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T09:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T09:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32199_1710781421_1920_1080_crop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caroline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-robert-indiana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-robert-indiana\/\"},\"author\":{\"name\":\"Caroline\",\"@id\":\"https:\/\/exhibitgroup.fr\/fr\/#\/schema\/person\/12bff46011088e10d40d17a8912f6ba1\"},\"headline\":\"Longchamp x Robert Indiana\",\"datePublished\":\"2025-07-04T09:30:24+00:00\",\"dateModified\":\"2025-07-25T09:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-robert-indiana\/\"},\"wordCount\":275,\"publisher\":{\"@id\":\"https:\/\/exhibitgroup.fr\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-robert-indiana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32199_1710781421_1920_1080_crop.jpg\",\"keywords\":[\"Habillage vitrine\",\"D\u00e9coration boutique\"],\"articleSection\":[\"Print\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exhibitgroup.fr\/longchamp-x-robert-indiana\/\",\"url\":\"https:\/\/exhibitgroup.fr\/longchamp-x-robert-indiana\/\",\"name\":\"Longchamp x Robert Indiana - 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