{"id":6617,"date":"2025-07-04T08:56:17","date_gmt":"2025-07-04T08:56:17","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=6617"},"modified":"2025-07-25T12:58:29","modified_gmt":"2025-07-25T12:58:29","slug":"stand-majid-al-futtaim-mipim-2024","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/en\/majid-al-futtaim-stand-mipim-2024\/","title":{"rendered":"Majid Al Futtaim stand - MIPIM 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6617\" class=\"elementor elementor-6617\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Majid Al Futtaim stand - MIPIM 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Extreme curves<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/EG-Event_MAF_MIPIM2025-zoom-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EG-Event_MAF_MIPIM2025-zoom\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzE0MCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRUctRXZlbnRfTUFGX01JUElNMjAyNS16b29tLXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"6144\" height=\"2803\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/EG-Event_MAF_MIPIM2025-zoom-scaled.jpg\" class=\"attachment-full size-full wp-image-7140\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/EG-Event_MAF_MIPIM2025-zoom-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"EG-Event_MAF_MIPIM2025-zoom\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzE0MSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRUctRXZlbnRfTUFGX01JUElNMjAyNS16b29tLTEtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"6144\" height=\"2803\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/EG-Event_MAF_MIPIM2025-zoom-1-scaled.jpg\" class=\"attachment-full size-full wp-image-7141\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5450b4b e-con-full e-flex e-con e-child\" data-id=\"5450b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d152b94 e-con-full e-flex e-con e-child\" data-id=\"d152b94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c24f3 elementor-widget elementor-widget-image\" data-id=\"e4c24f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32728_1711727419.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"xr:d:DAGA5xQ5PLs:1,j:5449778754769554209,t:24032915\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjYyMCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMzI3MjhfMTcxMTcyNzQxOS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1768\" height=\"948\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32728_1711727419.jpg\" class=\"attachment-full size-full wp-image-6620\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e84e27e e-con-full e-flex e-con e-child\" data-id=\"e84e27e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc400a elementor-widget elementor-widget-heading\" data-id=\"5cc400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Immersion in the luxury of the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abe919 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7abe919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the occasion of the\u00a0<a title=\"MIPIM 2024\" href=\"https:\/\/www.mipim.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MIPIM 2024<\/a>\u00a0(the world's leading event for real estate and urban planning), we had the pleasure of presenting some extraordinary projects thanks to our brand new us2+ LED panels, an ultra-flexible, high-performance product for limitless imagination!<\/p><p>To plunge visitors into the ambitious project for a luxury residential complex in the heart of the forest... in Dubai! proposed by\u00a0<a title=\"Majid Al Futtaim\" href=\"https:\/\/www.majidalfuttaim.com\/en#Home\" target=\"_blank\" rel=\"noopener noreferrer\">Majid Al Futtaim<\/a>We created an original digital device featuring extreme curves that were previously impossible to achieve.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5302ed5 e-con-full e-flex e-con e-child\" data-id=\"5302ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a989c55 e-con-full e-flex e-con e-child\" data-id=\"a989c55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c47e021 elementor-widget elementor-widget-image\" data-id=\"c47e021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32740_1711727867_1200_1200_frame.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"32740_1711727867_1200_1200_frame\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjYyMSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMzI3NDBfMTcxMTcyNzg2N18xMjAwXzEyMDBfZnJhbWUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"812\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32740_1711727867_1200_1200_frame.jpg\" class=\"attachment-full size-full wp-image-6621\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ba5e5 elementor-widget elementor-widget-image\" data-id=\"67ba5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32728_1711727419.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"xr:d:DAGA5xQ5PLs:1,j:5449778754769554209,t:24032915\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjYyMCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMzI3MjhfMTcxMTcyNzQxOS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1768\" height=\"948\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32728_1711727419.jpg\" class=\"attachment-full size-full wp-image-6620\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17b857 e-con-full e-flex e-con e-child\" data-id=\"d17b857\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a070f elementor-widget elementor-widget-heading\" data-id=\"94a070f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"7b2f9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After the\u00a0<a title=\"Shomoul stand\" href=\"https:\/\/exhibitgroup.fr\/en\/nos-realisations\/cs_stand-shomoul-mapic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shomoul stand<\/a>\u00a0MAPIC 2023, our Irish decorator client,\u00a0<a title=\"Over &amp; Above\" href=\"https:\/\/overandabove.ie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Over &amp; Above<\/a>Once again we were presented with a major technical challenge to create Majid Al Futtaim's superb stand at MIPIM 2024.\u00a0<\/p><p>To win the highly competitive tender for this stand, Over &amp; Above needed a partner they could trust. Reassured by our technical team as to the feasibility of their idea, they were able to propose the innovative design below, which helped them win over Majid Al Futtaim.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f294fc elementor-widget elementor-widget-text-editor\" data-id=\"3f294fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To illuminate the luxurious residences of Majid Al Futtaim (M.A.F.), our digital signage experts created a bespoke LED structure made up of no fewer than 111 LED panels. It's a rather crazy project, featuring a large-format screen with a perfect curve... wrapped around a cylindrical pillar! A feat made possible thanks to our <a title=\"new uS2+ panels\" href=\"https:\/\/exhibitgroup.fr\/en\/notre-univers\/innovation-LED_uS2plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">new uS2+ panels<\/a> ultra-flexible, combined with Brompton processors to deliver exceptional visual quality.\u00a0<\/p><p>The icing on the cake: we also equipped the M.A.F stand with an interactive broadcasting system activated by RFID chips.<\/p><p>By moving an object with an RFID chip to the reception antenna built into the furniture, visitors could trigger the broadcast of the video associated with the chip number. Guests could then choose to watch the project of their choice from the 7 videos on offer.\u00a0<\/p><p>If the sensor remained in place, the selected video was looped. As soon as the chipped object was returned to its original position, the introductory video reappeared.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b525a6b e-con-full e-flex e-con e-child\" data-id=\"b525a6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1f7f1f e-con-full e-flex e-con e-child\" data-id=\"e1f7f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-908ea98 elementor-widget elementor-widget-image\" data-id=\"908ea98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32740_1711727867_1200_1200_frame.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"32740_1711727867_1200_1200_frame\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjYyMSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMzI3NDBfMTcxMTcyNzg2N18xMjAwXzEyMDBfZnJhbWUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"812\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32740_1711727867_1200_1200_frame.jpg\" class=\"attachment-full size-full wp-image-6621\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df148c5 e-con-full e-flex e-con e-child\" data-id=\"df148c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b0685 elementor-widget elementor-widget-image\" data-id=\"c7b0685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32738_1711727863_1200_1200_frame.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"32738_1711727863_1200_1200_frame\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjYyMiwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMzI3MzhfMTcxMTcyNzg2M18xMjAwXzEyMDBfZnJhbWUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"812\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/32738_1711727863_1200_1200_frame.jpg\" class=\"attachment-full size-full wp-image-6622\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a52bd5c e-con-full e-flex e-con e-child\" data-id=\"a52bd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e83e3e e-con-full e-flex e-con e-child\" data-id=\"5e83e3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f71639 e-con-full e-flex e-con e-child\" data-id=\"8f71639\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee090ce video-container elementor-widget elementor-widget-video\" data-id=\"ee090ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;start&quot;:1,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/926326187?color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=00h00m01s\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Extreme curves<\/p>","protected":false},"author":6,"featured_media":6619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[108,116],"univers":[80],"class_list":["post-6617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-stand-immersif","tag-ecran-led-courbe","univers-stands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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