{"id":4588,"date":"2025-06-19T08:17:46","date_gmt":"2025-06-19T08:17:46","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=4588"},"modified":"2026-01-15T15:20:46","modified_gmt":"2026-01-15T15:20:46","slug":"stand-iff-wpc-2024","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/en\/iff-stand-wpc-2024\/","title":{"rendered":"IFF stand - WPC 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4588\" class=\"elementor elementor-4588\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IFF stand - WPC 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ode to the 5 senses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Exhibit-Group_WPC2024_iff_booth_2024_ecran-LED-geant-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU5MCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRXhoaWJpdC1Hcm91cF9XUEMyMDI0X2lmZl9ib290aF8yMDI0X2VjcmFuLUxFRC1nZWFudC1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Exhibit-Group_WPC2024_iff_booth_2024_ecran-LED-geant-scaled.jpg\" class=\"attachment-full size-full wp-image-4590\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Exhibit-Group_WPC2024_iff_booth_2024_stand-pano-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU5MSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRXhoaWJpdC1Hcm91cF9XUEMyMDI0X2lmZl9ib290aF8yMDI0X3N0YW5kLXBhbm8tc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Exhibit-Group_WPC2024_iff_booth_2024_stand-pano-scaled.jpg\" class=\"attachment-full size-full wp-image-4591\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5450b4b e-con-full e-flex e-con e-child\" data-id=\"5450b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d152b94 e-con-full e-flex e-con e-child\" data-id=\"d152b94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8ba2f elementor-widget elementor-widget-image\" data-id=\"fa8ba2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/iff_booth_2024_017-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU5MiwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvaWZmX2Jvb3RoXzIwMjRfMDE3LXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/iff_booth_2024_017-scaled.jpg\" class=\"attachment-full size-full wp-image-4592\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29fe99 elementor-widget elementor-widget-image\" data-id=\"e29fe99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Exhibit-Group_WPC2024_iff_booth_2024_cabine-sensorielle-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU4OSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRXhoaWJpdC1Hcm91cF9XUEMyMDI0X2lmZl9ib290aF8yMDI0X2NhYmluZS1zZW5zb3JpZWxsZS1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Exhibit-Group_WPC2024_iff_booth_2024_cabine-sensorielle-scaled.jpg\" class=\"attachment-full size-full wp-image-4589\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e84e27e e-con-full e-flex e-con e-child\" data-id=\"e84e27e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc400a elementor-widget elementor-widget-heading\" data-id=\"5cc400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Awakening the senses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abe919 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7abe919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a title=\"IFF\" href=\"https:\/\/www.iff.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IFF<\/a> unveiled its latest olfactory creations and natural ingredients at the\u00a0<a title=\"WPC - World Perfumery Congress 2024\" href=\"https:\/\/www.nsalons.com\/wpc-world-perfumery-congress\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPC - World Perfumery Congress 2024<\/a>\u00a0at\u00a0<a title=\"Geneva Palexpo\" href=\"https:\/\/www.palexpo.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Geneva Palexpo<\/a>from 24 to 27 June 2024.<\/strong><\/p><p>As an international leader in perfumery, IFF combines science and creativity to create the fragrances of tomorrow, based on high-quality natural ingredients presented by LMR.<\/p><p>Our Event experts created an innovative, eco-designed, multi-sensorial stand covering 135 m\u00b2, offering visitors a truly synesthetic experience.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5302ed5 e-con-full e-flex e-con e-child\" data-id=\"5302ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a989c55 e-con-full e-flex e-con e-child\" data-id=\"a989c55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c47e021 elementor-widget elementor-widget-image\" data-id=\"c47e021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/iff_booth_2024_018-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU5MywidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvaWZmX2Jvb3RoXzIwMjRfMDE4LXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/iff_booth_2024_018-scaled.jpg\" class=\"attachment-full size-full wp-image-4593\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ba5e5 elementor-widget elementor-widget-image\" data-id=\"67ba5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Resized_20240627_161609.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU5NiwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUmVzaXplZF8yMDI0MDYyN18xNjE2MDkuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"900\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/Resized_20240627_161609.jpg\" class=\"attachment-full size-full wp-image-4596\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bda1e5 elementor-widget elementor-widget-image\" data-id=\"5bda1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/iff_booth_2024_020-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IFF\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU5NCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvaWZmX2Jvb3RoXzIwMjRfMDIwLXNjYWxlZC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/iff_booth_2024_020-scaled.jpg\" class=\"attachment-full size-full wp-image-4594\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17b857 e-con-full e-flex e-con e-child\" data-id=\"d17b857\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a070f elementor-widget elementor-widget-heading\" data-id=\"94a070f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"7b2f9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>IFF entrusted us with the design of this vast stand, which was intended to reflect both innovation and sustainability.<\/strong><\/p><p>Visitors were invited to follow an original route:\u00a0<\/p><ul><li>The SOUND&amp;SCENT immersive space: a sensory booth developed in partnership with\u00a0<a title=\"Ircam amplify\" href=\"https:\/\/www.linkedin.com\/company\/ircamamplify\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ircam amplify<\/a> plunged them into a unique world of graphics, sounds and smells.<\/li><li>An interactive area showed them how to create an eco-responsible perfume.<\/li><li>At the heart of the stand was the tree of emotions made by our carpenters. A poetic interactive installation 3 m high and 6 m in diameter, on which each visitor was invited to hang the emotion and colour evoked by a fragrance.<\/li><\/ul><p>For this superb project, we opted for sustainable materials.\u00a0<\/p><p>We recommended a stand structure made of modular, reusable aluminium frames, covered with large panels of recycled honeycomb cardboard printed and cut in our workshops.\u00a0<\/p><p>To present the different areas, we also created custom-made signage elements in cardboard. We selected panels that were thick and strong enough to add volume, but also suitable for chiselling to create the LMR logo in calligraphy.\u00a0<\/p><p>The reception counter, display units and shelves were made from panels of recycled plastic waste, clad in honeycomb cardboard slats. For the lounge area, we naturally selected modular furniture made in France from recycled paper.<\/p><p>Our digital signage experts supplied and installed a giant 5 m high LED screen to broadcast the brand's universe and ensure maximum visibility for IFF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ode to the 5 senses<\/p>","protected":false},"author":6,"featured_media":4591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,10,11],"tags":[108],"univers":[80],"class_list":["post-4588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","category-stand","category-digital-signage","tag-stand-immersif","univers-stands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stand IFF \u2013 WPC 2024\u200b<\/title>\n<meta name=\"description\" content=\"Les experts Event d&#039;Exhibit Group ont r\u00e9alis\u00e9 un stand innovant, \u00e9co-con\u00e7u &amp; 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