{"id":3701,"date":"2025-06-18T09:57:36","date_gmt":"2025-06-18T09:57:36","guid":{"rendered":"https:\/\/exhibitgroup.fr\/?p=3701"},"modified":"2026-01-15T15:14:15","modified_gmt":"2026-01-15T15:14:15","slug":"the-roc-enflamme-sydney","status":"publish","type":"post","link":"https:\/\/exhibitgroup.fr\/en\/the-roc-sets-sydney-alight\/","title":{"rendered":"The ROC sets Sydney alight"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3701\" class=\"elementor elementor-3701\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb0246 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb0246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e04d05 e-con-full e-flex e-con e-child\" data-id=\"2e04d05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-414c0c4 e-con-full e-flex e-con e-child\" data-id=\"414c0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1603e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9f1603e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The ROC sets Sydney alight<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab266ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ab266ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the heart of the Race Of Champions 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538512c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"538512c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37232w2400h3200rcrop_30e-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_pd37232w2400h3200rcrop_30e\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0MSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzIzMncyNDAwaDMyMDByY3JvcF8zMGUtMS1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37232w2400h3200rcrop_30e-1-scaled.jpg\" class=\"attachment-full size-full wp-image-3741\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0763a2e e-con-full e-flex e-con e-child\" data-id=\"0763a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f99ec1 elementor-widget elementor-widget-image\" data-id=\"2f99ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37547w2400h1600rcrop_070.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_pd37547w2400h1600rcrop_070\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczOSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU0N3cyNDAwaDE2MDByY3JvcF8wNzAuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37547w2400h1600rcrop_070.jpg\" class=\"attachment-full size-full wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5450b4b e-con-full e-flex e-con e-child\" data-id=\"5450b4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d152b94 e-con-full e-flex e-con e-child\" data-id=\"d152b94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7383005 elementor-widget elementor-widget-image\" data-id=\"7383005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37579w2400h1600rcrop_623.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_pd37579w2400h1600rcrop_623\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0NCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU3OXcyNDAwaDE2MDByY3JvcF82MjMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37579w2400h1600rcrop_623.jpg\" class=\"attachment-full size-full wp-image-3744\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29fe99 elementor-widget elementor-widget-image\" data-id=\"e29fe99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37555w2400h1600rcrop_83a.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_pd37555w2400h1600rcrop_83a\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0MywidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU1NXcyNDAwaDE2MDByY3JvcF84M2EuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37555w2400h1600rcrop_83a.jpg\" class=\"attachment-full size-full wp-image-3743\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e84e27e e-con-full e-flex e-con e-child\" data-id=\"e84e27e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc400a elementor-widget elementor-widget-heading\" data-id=\"5cc400a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At the heart of the Race Of Champions 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abe919 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7abe919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"bloc bloc_wysiwyg getUp fadeIn animated\"><p>For its 33rd edition, the legendary <a title=\"Race of Champions\" href=\"https:\/\/www.raceofchampions.com\/roc-sydney-2025\" target=\"_blank\" rel=\"noopener noreferrer\">Race of Champions<\/a> has taken on a new dimension by moving to the southern hemisphere for the very first time.<\/p><p>Last March, renowned drivers and speed enthusiasts gathered at the heart of the<a title=\"Accor Stadium, Sydney \" href=\"https:\/\/www.accorstadium.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accor Stadium, Sydney<\/a>\u00a0to celebrate high-voltage motorsport.<\/p><p>We are proud to have supported this iconic international competition by once again producing its event signage. All the more so as our French driver S\u00e9bastien Loeb was crowned \"Champion of Champions\" for the fifth time!\u00a0<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd66a3 e-con-full e-flex e-con e-child\" data-id=\"3dd66a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ab4cf elementor-widget elementor-widget-image\" data-id=\"a5ab4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37563w2400h1600rcrop_304.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"_pd37563w2400h1600rcrop_304\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0MiwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU2M3cyNDAwaDE2MDByY3JvcF8zMDQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/pd37563w2400h1600rcrop_304.jpg\" class=\"attachment-full size-full wp-image-3742\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5302ed5 e-con-full e-flex e-con e-child\" data-id=\"5302ed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a989c55 e-con-full e-flex e-con e-child\" data-id=\"a989c55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c47e021 elementor-widget elementor-widget-image\" data-id=\"c47e021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/ROC-IMG_1682-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ROC\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM1NiwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUk9DLUlNR18xNjgyLXNjYWxlZC5qcGVnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/ROC-IMG_1682-scaled.jpeg\" class=\"attachment-full size-full wp-image-4356\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2d4e5 elementor-widget elementor-widget-image\" data-id=\"6b2d4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/ROC-IMG_1450-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ROC\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM1NSwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUk9DLUlNR18xNDUwLXNjYWxlZC5qcGVnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/ROC-IMG_1450-scaled.jpeg\" class=\"attachment-full size-full wp-image-4355\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe491a elementor-widget elementor-widget-image\" data-id=\"efe491a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/ROC-IMG_1508-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ROC\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDM1OCwidXJsIjoiaHR0cHM6XC9cL2V4aGliaXRncm91cC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUk9DLUlNR18xNTA4LXNjYWxlZC5qcGVnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/exhibitgroup.fr\/wp-content\/uploads\/ROC-IMG_1508-scaled.jpeg\" class=\"attachment-full size-full wp-image-4358\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d17b857 e-con-full e-flex e-con e-child\" data-id=\"d17b857\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94a070f elementor-widget elementor-widget-heading\" data-id=\"94a070f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2f9e4 elementor-widget elementor-widget-text-editor\" data-id=\"7b2f9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a powerful visual experience in a setting that is as emblematic as it is demanding: that was the challenge of this large-scale project, at the heart of the<a title=\"Accor Stadium, Sydney\" href=\"https:\/\/www.accorstadium.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accor Stadium, Sydney<\/a>.\u00a0<\/p><p>Each element of the signage not only had to be adapted to the constraints of the Olympic stadium, but also had to be striking, guide spectators, promote the drivers and showcase the competing nations.<\/p><p>To meet this technical and logistical challenge, we designed and deployed complete signage throughout the site:<\/p><ul><li>A monumental 30-metre arch, entirely decked out in the colours of the event, marked the entrance to the world of the ROC.<\/li><li>The signage on the circuit and in the hospitality zones ensured fluid orientation and coherent immersion in the space.<\/li><li>The flags of the participating countries, printed in flag mesh, flew in the colours of New Zealand, Australia, France, Germany, the United States, Norway and other nations involved.<\/li><li>The race cars were personalised with the names of the drivers (a partial covering that was renewed for each round of the race).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f294fc elementor-widget elementor-widget-text-editor\" data-id=\"3f294fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"bloc bloc_wysiwyg getUp fadeIn animated\"><p>To align with our sustainable approach, we reuse the structure of the large finish arch for each edition. Some of the displays we printed several years ago are stored and reused from one race to another. And we ensure that new elements are printed on eco-responsible materials (Oeko-Tex canvases printed with sublimation, rigid PVC-free panels...).<\/p><p>A high-speed project, carried out with the help of an Australian partner with the precision, agility and expertise that are the strength of our teams!<\/p><\/section><section class=\"bloc bloc_tiny_margin bloc_composer animated\"><div class=\"container-sm\"><div class=\"composer-grid grid-1\">\u00a0<\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>At the heart of the Race Of Champions 2025<\/p>","protected":false},"author":5,"featured_media":3742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[35],"univers":[17],"class_list":["post-3701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-signaletique-sportive","univers-sport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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