TFWA 2022 - Lancel stand
#Stand #Print #Event
Immersion in the American West
The annual international meeting place for the duty free and travel retail industry: Tax Free World Association, took place from 2 to 6 October, and it was another more-than-successful challenge for our Felix&Co, EG Event and Pixeolab teams!
Every year, we are proud to support Lancel to create a customised stand for the event.
This year, the beaches of California take pride of place in this colourful production!
Expectations
For the 2022 edition of the TFWA trade show, the luxury brand entrusted us with the design of its stand, with «Californian beaches» as its main theme. The challenge was to achieve a dazzling finish in the warm colours of California.
The structure of the stand was built by EG Event using special aluminium profiles for glass, so that sheets of colourless polycarbonate could be inserted. We printed a solar gradient, cactus and palm tree motifs on these panels to create an immersive visit to the stand.
The back wall and the wooden storage area were covered with adhesive to intensify the colour gradation, and an 84-inch screen was supplied and installed by our Pixeolab teams.
On the floor, lino has been printed in a shade reminiscent of the ochre earths of the American West.
Our POS department created the «Lancel» volume lettering in coloured polystyrene with PVC laminated to the front.
The entire project was installed by our in-house fitters.
