Sepur
#Design #BrandingSound
Committed to the future of our regions
For 3 years now, types top by Exhibit Group has had the pleasure of working with Sepura major player in the sorting and recovery of waste, committed to the future of the region.
As part of our global support and as guardians of brand consistency, we have developed their DNA through branding, digital communication, content creation and sound identity.
Expectations
We created Sepur's sound identity with the aim of conveying our client's strong values and mantra: Enhancing People, Territories and Waste for a Sustainable Future.
The visual identity reflects a player that collects and creates resources, helping local authorities and their citizens to develop a better world. The graphic system shows the link created between citizens and communities. The iconography is human and highlights the different territories.
The sound identity is a signature, a logo. It is also brand music that is used on all application media, and commas that punctuate the videos we produce for them. Lastly, we adapt it to suit specific needs, for example for brand content videos, greetings cards or telephone on-hold messages.
From now on, the soundtrack that accompanies Sepur will reflect its image: powerful, reassuring, forward-looking and human.