Brand _Lacoste
Location _Trade fair TFWA Cannes Palais des Festivals
Year _2017 & 2018
Experts _Claerstyle _Exhibit _Pixeolab
Surface area _100M2
A wood-crafted stand inspired by the Duty Free stores
The Tax Free World Association is an opportunity for Lacoste to adapt its point of sales universes in airports in a specifically designed format for professional trade fairs.
The TFWA is the annual international venue for Duty Free. It takes place at the Cannes Palais des Festivals with numerous constraints on both the venue configuration as well as safety/security.
Expectations
Lacoste has called upon our services for several years. We are therefore perfectly familiar with the expectations of this demanding brand regarding a realization designed principally with noble materials, intended to be long-term (assembled and disassembled several times) and appropriate for a venue with multiple constraints, in particular with regard to the very short assembly time.
Expertises
_Production of wood-crafted stand
_Use of multiple materials: 4 distinct wood species, aluminium, sheet metal, loose-laid PVC slabs
_Wood-crafted reception desk in the shape of the famous crocodile.
_Prints on Dibond
_Indoor 12M2 LED screen with instantaneous media switching device thanks to a button.
_Installation, deinstallation and storage
