Brand _EasyJet
Location _Aéroport de Toulouse Blagnac
Year _2018
Partner _JCDecaux
Experts _Exhibit
Surface area _1,000m2
A nice flight of fancy with JCDecaux
For its "Toulouse, orange city" campaign, EasyJet wanted to adorn the glass roof of the Toulouse Blagnac airport car park.
At the request of our partner, JCDecaux, who manages this space, we had the pleasure of returning to our core activity: monumental digital printing, by means of a 1,000M2 surface treated with adhesive film.
Expectations
The project had several challenging aspects: the fragmentation of the visual into 300 parts, the use of a polymer adhesive film ensuring adhesion and removability, the necessity to have a high-opacity white and the management of safety/security constraints within an airport facility.
The preparation of the commissioned works, in terms of finishing and covering were closely followed by our teams.
Installation by our teams was carried out in phases based on instructions issued by the airport.
Expertises
_Printing on high-opacity white-sided polymer adhesive film
_Removability after one year
_Installation & deinstallation
