Brand _COMME des GARÇONS _Puig
Location _Printemps Haussmann
Year _2018
Expert _Dodeka _Felix&Co;
Surface area _50M2
A Pop art store!
For the promotion of its new perfume "You're In", COMME des GARÇONS occupied 50M2 of Printemps Haussman with a profoundly supercharged pop-up store.
Faithful to the Warholian tradition to use commercial products as artistic inspiration, the famous firm created a unique project: the contrary of the artist's approach in order to present art as a commercial product.
Expectations
The major element of the project resides without doubt in the chromology specific to the artist and the use of impacting, flat shapes.
In line with the wishes of Puig, we performed a total covering of the existing furniture (adhesive film) and created 2 wood-crafted structures blended into the environment in order to accommodate a patchwork of packs and a display of balloons.
The demanding installation of adhesive films and structures was carried out in the night.
Expertises
_Printing of Restick adhesive film with colour-adapted calibration
_Production of wooden structure
_Production of a totem in printed Dibond
_Production of 2 wood-crafted stickered structures
_Production of a plexiglass display
_Black Lino flooring
_Night-shift installation
