Brand _Adidas
Location _Paris Carrousel du louvre _London _Manchester _Amsterdam
Year _2018
Partners _Pavillon noir _Yes Event _Atelier Craft _Théoriz studio _ExperiensS _Bonjour Lab _Monochrome _ID Spirits
Experts _Felix&Co _Exhibit _Pixeolab
Surface area _3,000M2
Western Europe Deerupt Launch
to coincide with DEERUPT, the new disruptive Adidas sneakers, Adidas Originals created the 2-day event in a emblematic Paris monument, the Carrousel du Louvre.
Immersion into the universe of DEERUPT was total thanks to sessions, diners, concerts and soirées with creative workshops to help discover this new silhouette.
The experience was then repeated in 3 other European cities: London, Manchester and Amsterdam.
Expectations
In addition to a very short preparation time for the commissioned work, the challenge of this event was to finish the 3,000m2 installation in 2 days while managing 45 technicians and decorators for the production of constructions and decorations, the print, the procurement and installation of structures, lighting and video management.
We also accompanied and produced the tour of Europe.
Expertise
_Immersive tunnel video
_Monolith Dibond mirror and lightshow
_Reconstitution of a showroom
_5 immersive stands
_Management of several reception spaces
_Production of a Paris event and tour
